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direct mail

April 25, 2014 • Mail Services

Why Political Direct Mail Still Drives Election Campaigns

Though modern election campaigns have evolved to include television and Internet marketing strategies, political direct mail is still a major factor in a campaign’s visibility and success. [dropcap]E[/dropcap]ngineering a viable political marketing strategy is critical in establishing and … [Read more...] about Why Political Direct Mail Still Drives Election Campaigns

April 9, 2014 • Mail Services, Print Services

The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort

Variable data, variable imaging, and PURLs can be incorporated into print marketing campaigns by utilizing demographic data to increase sales leads. [dropcap]M[/dropcap]arketing is vital to the survival of any business. Apart from word-of-mouth referrals, a solid marketing strategy is the single … [Read more...] about The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort

March 27, 2014 • Mail Services

This Door-to-Door 'Salesman' Is Speaking Directly to Your Customers, And They're Listening

With the use of direct mail marketing, your business can speak directly to a target audience, boost your brand awareness, and gain loyal customers. [dropcap]C[/dropcap]reating the right marketing strategy for your business is essential to gaining the trust of any potential customer. An excellent way … [Read more...] about This Door-to-Door 'Salesman' Is Speaking Directly to Your Customers, And They're Listening

July 8, 2011 • Mail Services

The Case for Direct Mail

Today’s Low Mail Volume = Opportunity [dropcap]W[/dropcap]ith the overall economy still down and with so many companies moving their marketing efforts online, mail volume has dropped tremendously. The resulting empty mailboxes present a unique opportunity. While competition to get noticed in email … [Read more...] about The Case for Direct Mail

June 24, 2011 • Mail Services

Think Outside the Box

Move Beyond Sales Promotions with These Successful Marketing Strategies [dropcap]W[/dropcap]hen marketers think about 1:1 print personalization, they think about increased response rates and higher per-order values. Certainly, these are neccessary benefits, but 1:1 print can have benefits far beyond … [Read more...] about Think Outside the Box

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