Arkansas Printing and Mail Solutions
Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail. … [Read more...] about 3 Areas Where Direct Mail Beats Email
Think you know how big the print industry really is? Take the quiz to see how you stack up. In an era of ebooks, email, and ecards, it can be easy to forget just how robust the traditional print industry really is. The following quiz will challenge your knowledge of printing industry statistics and … [Read more...] about Get Ready to Shock Yourself With These Print Industry Statistics
Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion … [Read more...] about 3 Details You Can't Miss When Planning a Political Direct Mail Campaign
What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. … [Read more...] about Want More Effective Direct Mail? Make It Lumpy
It's time to mix things some and try some new direct mail strategies. Looking for creative ways to dress up your direct mail efforts? Here are five ideas with proven effectiveness that you might not have thought about. … [Read more...] about 5 Direct Mail Ideas You Might Not Have Thought Of
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