Arkansas Printing and Mail Solutions
Want to increase your response rates? Personalize your message inside and out! What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out. … [Read more...] about Study Tests Effectiveness of Mailing Formats
Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons. eMarketer estimates that 52% of adults will use digital coupons in 2017, up from 51% in 2016 and 48% in 2015. Growth is expected to continue through the forecast period (2017-2021), … [Read more...] about Paper Coupons Are Alive and Well
Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. … [Read more...] about How Do You Know Your Marketing Efforts Are Working?
Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail. … [Read more...] about 3 Areas Where Direct Mail Beats Email
Use these best practices to help build a foundation for your 1:1 campaign Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in … [Read more...] about Best Practices in 1:1 Printing
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