corporate identity

Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important. … [Read more...] about Harness the Power of Visuals to Tell Stories

In today's competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased … [Read more...] about Tapping the Hidden Goldmine of Customer Retention

A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor changes to the CTA to impact the effectiveness of the marketing piece significantly, and they do. … [Read more...] about The Call to Action: Small Changes = Big Impact

Building trust is essential for any business or organization. Without trust, it isn't easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel. … [Read more...] about 5 Tips for Building Trust with Customers

Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. … [Read more...] about What Differentiates the Fastest Growing Companies? Personalization!