Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine … [Read more...] about Got Metrics? Choose Your Best Option
Search Results for: customers
How Do You Really Measure Success?
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Customer Lifetime Value (CLV) to answer this question. … [Read more...] about How Do You Really Measure Success?
Save Money by Eliminating Duplicates
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be costing you more than you might … [Read more...] about Save Money by Eliminating Duplicates
Channel Preferences Matter More Than You Might Think
There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the same channels, and depending on the type of communication, customers might prefer different channels for each. … [Read more...] about Channel Preferences Matter More Than You Might Think
Valentines Day Custom Gift Ideas
Providing corporate gifts to your clients on a regular basis is just one of many ways to set your brand apart from the competition. Not only does it show that you’re a brand who genuinely cares about their customers, but it also shows that you’re willing to go above and beyond your competitors to … [Read more...] about Valentines Day Custom Gift Ideas