Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far … [Read more...] about How Far Would You Go to Keep a Customer Happy?
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Be Your Customer’s First Choice
When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to … [Read more...] about Be Your Customer’s First Choice
5 Tips for Creating a Strong Brand
There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here … [Read more...] about 5 Tips for Creating a Strong Brand
Creating Adventures – Saving Wildlife
Wall graphics like this are an effective way to direct customers to new exhibits, products or sales areas. Wall murals create a "selfie spot" where customers can create vividly interesting photos to share on their social media accounts like Facebook or Instagram. Customers can't help but notice … [Read more...] about Creating Adventures – Saving Wildlife
Personalized Print Is Not Only Effective, It’s Sustainable!
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. … [Read more...] about Personalized Print Is Not Only Effective, It’s Sustainable!