Your Company Has Changed — Has Your Brochure?
Businesses are constantly evolving. Be sure to update your marketing collateral along the way, including your company brochure. … [Read more...] about Your Company Has Changed — Has Your Brochure?
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Want Better Direct Mail? Check These 5 Things
When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you. Let’s start with a simple envelope. Where do people’s eyes go … [Read more...] about Want Better Direct Mail? Check These 5 Things
How to Make Any Product Fascinating
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. … [Read more...] about How to Make Any Product Fascinating
Make ‘Em Say “Yes” to Email Opt-Ins
It's no mystery. The more comfortable you make it for people to respond to your offer, the more likely they will do it. This is one reason that the combination of direct mail and email is so powerful. … [Read more...] about Make ‘Em Say “Yes” to Email Opt-Ins
What Makes “Personalized” Mailings Feel Personal?
If you think that using data — by itself — makes a mailing feel personal, think again. How many times have you received a direct mail piece or email that used your name or “personalized” images, but was irrelevant to you? Probably more often than you’d like to admit. … [Read more...] about What Makes “Personalized” Mailings Feel Personal?
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