Arkansas Printing and Mail Solutions
Knowing Which Marketing Tools to Use With Your Print Project Will Make Your Job Easier and More Profitable [dropcap]A[/dropcap]s variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn … [Read more...] about Find the Right Tool for any Project
How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personalization, they think of a relatively new marketing technology. In reality, the marketing and commercial printing … [Read more...] about Getting More Out of Your Database
• Mail Services, Print Services
Why Response Rates Are the WRONG Way to Evaluate VDP Success. [dropcap]S[/dropcap]ince VDP (variable data printing) was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% … [Read more...] about How Do You Spell Success?
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