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June 27, 2017 • Corporate Identity

How Do You Know Your Marketing Efforts Are Working?

Creating a personalized print or multichannel marketing campaign takes significant investment in time, energy, and resources. You want to get maximum return on your investment. How do you know what is working and what isn’t? You have to measure the results. … [Read more...] about How Do You Know Your Marketing Efforts Are Working?

February 27, 2017 • Print Services

Repurposing Digital Content in Print: How to Do It Right

You probably have some great content online—let your customers interact with it in a new way by reproducing it in print. The advantages of print media have led businesses to embrace the benefits of repurposing digital content into hands-on material. You have plenty of online content, so why not … [Read more...] about Repurposing Digital Content in Print: How to Do It Right

January 26, 2015 • Corporate Identity, Mail Services, Print Services

Marketing Dilemmas: Creating a Unified Strategy Across Digital and Traditional Marketing Channels

In today’s broad marketing world, it’s crucial that the campaigns you run in traditional formats are integrated with the campaigns you run in digital formats. [dropcap]O[/dropcap]ne of the biggest dilemmas in marketing right now is how to tie a new digital strategy into your existing traditional … [Read more...] about Marketing Dilemmas: Creating a Unified Strategy Across Digital and Traditional Marketing Channels

September 16, 2011 • Company News

Who Are Your Premium Customers?

What if increasing sales were as close as mining your own customer base for untapped revenues? Our marketing tips can help make brand advocates out of your best customers. Go where the money is [dropcap]E[/dropcap]verybody wants to get more out of their customer database these days. Are you getting … [Read more...] about Who Are Your Premium Customers?

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