marketing strategy

Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in. … [Read more...] about Tips for When You Need the “Wow” Factor

If you listen to all the buzz, you’d need many data points to create relevant, personalized mailings. The reality is that sometimes, name and address are enough. Let’s look at three ways to use a single data point to create more relevant mailings than you might expect. … [Read more...] about Three Easy Ways to Create Targeted Mailings

When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you … [Read more...] about Do Your Brochures Need a Facelift?

Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at … [Read more...] about Boost Engagement and Retention with Strategic Planning

As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does. … [Read more...] about How Consumer Perceptions Drive Eco-Friendly Choices