Arkansas Printing and Mail Solutions
There are a lot of moving parts to any marketing campaign. The printing and mailing (or, if you are incorporating digital channels, text or email blasts) is only the last link in the chain. To ensure that the final deadline is met, you have to work backwards to ensure that each individual component … [Read more...] about How to Meet Your Deadlines Every Time
Want more people to respond to your marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do it. Yes, sometimes it’s that straight forward. … [Read more...] about Want Me to Buy? Just Ask!
For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. … [Read more...] about Want More Donations? Choose Print!
Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies. … [Read more...] about 5 Copy Tips for Better Direct Mail Response
One of the marketing surprises of the last few years has been how strongly Millennials—the smartphone and fully wired generation—respond to direct mail. In fact, according to “USPS Mail Moments 2016,” Millennials are more likely than other generations to read, organize, and sort their mail than all … [Read more...] about How the Brain Responds to Print vs. Digital
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