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December 14, 2016 • Print Services

Get Ready to Shock Yourself With These Print Industry Statistics

Think you know how big the print industry really is? Take the quiz to see how you stack up. In an era of ebooks, email, and ecards, it can be easy to forget just how robust the traditional print industry really is. The following quiz will challenge your knowledge of printing industry statistics and … [Read more...] about Get Ready to Shock Yourself With These Print Industry Statistics

October 6, 2016 • Mail Services

3 Details You Can't Miss When Planning a Political Direct Mail Campaign

Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion … [Read more...] about 3 Details You Can't Miss When Planning a Political Direct Mail Campaign

What the heck is lumpy mail? Let the direct mail experts at Arkansas Graphics explain.

September 22, 2016 • Mail Services

Want More Effective Direct Mail? Make It Lumpy

What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. … [Read more...] about Want More Effective Direct Mail? Make It Lumpy

August 26, 2016 • Mail Services

5 Direct Mail Ideas You Might Not Have Thought Of

It's time to mix things some and try some new direct mail strategies. Looking for creative ways to dress up your direct mail efforts? Here are five ideas with proven effectiveness that you might not have thought about. … [Read more...] about 5 Direct Mail Ideas You Might Not Have Thought Of

August 15, 2016 • Mail Services

Adding Email Addresses = Better Results!

Did you know that you can greatly increase the results you get from your print marketing by adding email addresses to your marketing database? It’s true. Clients who are willing to provide their email addresses tend to be more engaged with your company, more brand loyal, and more open to multiple … [Read more...] about Adding Email Addresses = Better Results!

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