Brand your company’s marketing message by leveraging the power of the little things that can make you stand out over your competitors. [dropcap]I[/dropcap]t may seem like elaborate marketing campaigns are the most effective means of getting a company’s message out to the masses. However, for … [Read more...] about Why Ignoring the "Little Things" Will Kill Your Branding Message
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Why Ignoring the "Little Things" Will Kill Your Branding Message
Brand your company’s marketing message by leveraging the power of the little things that can make you stand out over your competitors. [dropcap]I[/dropcap]t may seem like elaborate marketing campaigns are the most effective means of getting a company’s message out to the masses. However, for … [Read more...] about Why Ignoring the "Little Things" Will Kill Your Branding Message
Surpassing Traditional Advertising: Technology's Measurable Impact on Media Audiences
Reach more customers using less time and revenue with cross media marketing technology and improve your return on investment by creating individualized marketing pieces that appeal to your target audience. [dropcap]M[/dropcap]erging new technology with advertising has increasingly become necessary … [Read more...] about Surpassing Traditional Advertising: Technology's Measurable Impact on Media Audiences
Why Political Direct Mail Still Drives Election Campaigns
Though modern election campaigns have evolved to include television and Internet marketing strategies, political direct mail is still a major factor in a campaign’s visibility and success. [dropcap]E[/dropcap]ngineering a viable political marketing strategy is critical in establishing and … [Read more...] about Why Political Direct Mail Still Drives Election Campaigns
The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort
Variable data, variable imaging, and PURLs can be incorporated into print marketing campaigns by utilizing demographic data to increase sales leads. [dropcap]M[/dropcap]arketing is vital to the survival of any business. Apart from word-of-mouth referrals, a solid marketing strategy is the single … [Read more...] about The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort