Have you ever considered starting your own niche magazines to connect with your customers and prospects? Build brand awareness and trust? If you haven’t considered it out of concern that magazines are passé, you might want to consider “The Print Campaign Analysis,” a study conducted by Millward … [Read more...] about Magazine Ad Effectiveness Study Proves Print’s Value . . . Again
What’s the value of loyal customers? According to a study by Yotpo, loyal customers offer a brand three key benefits: … [Read more...] about Why Invest in Customer Loyalty? 3 Reasons
Customer journey maps are step-by-step guides to how customers arrive at a purchase decision for your products. Think “road maps” during a vacation. Customer journey maps are graphical representations of the route your customers take as they move through the sales funnel toward the destination (a … [Read more...] about What Are Customer Journey Maps ( And Do You Need One )?
People like to buy from people, so the more you can develop relationships with your customers, the more effective your marketing will be. This is where relationship marketing comes in. … [Read more...] about Do You “Do” Relationships? Your Customers Do!
Color is critical in marketing. It’s not just about making your products look great. … [Read more...] about Where to Spot Color Trends