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What influences the graphic designers who are designing your marketing collateral, direct mail, packaging, and displays? According to Jack Bredenfoerder, director of BV Color Strategy, five factors are impacting the use of color in any design project: … [Read more...] about What Drives Color Trends?

In the marketing world, we regularly hear about print and digital marketing being used together. Digital and print media reinforce one another, so rather than seeing the two as competitors, marketers are encouraged to integrate them. However, integration doesn’t mean that the two channels are … [Read more...] about Print and Digital: Complements, but Not Interchangeable

Powerful personalized print and digital campaigns start with great data. But data, by itself, is just that — data. For it to be useful, data has to be understood, analyzed, and organized in a way that marketers can use to understand, speak to, and motivate their audiences. This process is called … [Read more...] about Think Data Mining Is Inaccessible? Think Again!

When first start planning a fundraising campaign, does a donor survey come to mind? If not, maybe it should. Donor surveys can be tremendously useful in planning a fundraising campaign, so it raises the maximum amount for your project. … [Read more...] about Can Surveys Help You Raise More Money? You Bet!

Lead nurturing is the process of drawing prospects into the sales funnel, then “dripping” relevant information to them via print, email, or other channels to keep them moving through the funnel until they make a purchase. … [Read more...] about Nurtured Prospects Are Higher-Value Prospects