Arkansas Printing and Mail Solutions
[dropcap]I[/dropcap]f you want to be the best, you learn from the best, right? Every year, Media magazine selects its agencies of the year. The goal is to recognize the most innovative agencies and the techniques that make them successful. By looking at what makes these agencies great, we can make … [Read more...] about Want to Be a Winner? Think Like One!
If you had to identify one of the most critical best practices in direct mail today, what would it be? Would it be multi-channel marketing? If not, perhaps it's time to rethink. [dropcap]M[/dropcap]any marketers shy away from multi-channel marketing because it sounds expensive and complicated. But … [Read more...] about Are You Doubling Up With Multi-Channel Marketing?
Using print to communicate your marketing message is powerful. Why? There are four strong reasons why print creates results. [dropcap]T[/dropcap]he printed word on paper, enhanced with effective images, has enormous power to communicate your marketing message to your customers and potential … [Read more...] about Print is Powerful
Knowing Which Marketing Tools to Use With Your Print Project Will Make Your Job Easier and More Profitable [dropcap]A[/dropcap]s variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn … [Read more...] about Find the Right Tool for any Project
How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personalization, they think of a relatively new marketing technology. In reality, the marketing and commercial printing … [Read more...] about Getting More Out of Your Database
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