Arkansas Printing and Mail Solutions
Did you know that even the most satisfied customers can switch to the competition? In a customer satisfaction study of 10 major industries, an average of 72% of the respondents indicated that they were highly satisfied with the products or services received. Yet 88% said that they were willing to … [Read more...] about How Loyal Are Your Customers Really?
Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion … [Read more...] about 3 Details You Can't Miss When Planning a Political Direct Mail Campaign
What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. … [Read more...] about Want More Effective Direct Mail? Make It Lumpy
Political lawn signs remain one of the most popular methods of building brand awareness and voter support. In an election filled with online ads and social media battlegrounds, it might be easy to overlook physical campaign materials such as signs. The fact of the matter is that political lawn signs … [Read more...] about Why Political Lawn Signs Are Still Relevant This Election
The power of color is in everything we see. Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone? A University of … [Read more...] about 3 Steps to Making A Colorful Impact
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