Design Your Direct Mail for “Wow!”
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. … [Read more...] about Design Your Direct Mail for “Wow!”
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Don’t Miss These 8 “Must Haves” of Marketing
It’s essential to pay attention to the marketing trends around you. Whether it’s a hot new color palette, a unique design aesthetic, or the need to be sensitive to specific social issues, paying attention helps you stay relevant. … [Read more...] about Don’t Miss These 8 “Must Haves” of Marketing
How to Redeem Your Customer Complaints (and Save the Customer Relationship)
Every company gets customer complaints. However, not every company knows how to respond the right way, especially in a way that saves their relationship with the customer. Here are five ways to redeem your customer complaints, and turn them into positive interactions. … [Read more...] about How to Redeem Your Customer Complaints (and Save the Customer Relationship)
How Many Ways Can You Fold a Sheet?
Customers see the traditional half-fold or letter fold for nearly every advertisement that comes their way. If you want to get creative and show customers that you’re willing to think outside of the box, use one of these five sheeting folding techniques for your next flyer, brochure, or direct mail … [Read more...] about How Many Ways Can You Fold a Sheet?
How Marketing Is Changing in This New Normal
As the U.S. economy gradually reopens, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are reevaluating existing brand relationships. Here are three of those changes and what they mean for you. … [Read more...] about How Marketing Is Changing in This New Normal
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