Arkansas Graphics, Inc.

Arkansas Printing and Mail Solutions

Tips for When You Need the “Wow” Factor

• Arkansas Graphics Blog, Corporate Identity

AGI - Wow Factor!

Not every print piece needs a “wow” factor, but what happens when it does? Maybe you are launching a new line of high-end clothing or cosmetics or have an audience for luxury goods you want to impress. That’s where print embellishments come in.

Print embellishments are visual or tactile add-ons that create a higher level of engagement than even the best 2D designs can do. When you need that extra “wow” factor, consider one of the following options:

  1. Embossing: This technique uses a punch against the back of the sheet to create a raised image or pattern on the front. When even a simple design is embossed, people can’t help but reach out and engage with it.
  2. Debossing: This technique is embossing in reverse. Instead of elevating the image, you’re depressing it into the sheet. This creates a debossed image instead.
  3. High-gloss coatings: Not only are high-gloss coatings beautiful to look at, but they provide a layer of durability and protection, as well.
  4. Matte coatings: There is something luxurious about matte coatings. They are soft to the fingertips and just feel like luxury.
  5. Spot coatings: Combining high-gloss and matte coatings in the same design adds contrast, creating pop and visual interest. Layer a glossy highlight over a matte finish, or do the reverse. Draw the eye by designing a matte finish within areas of high gloss.
  6. Die-cutting: Cut your project into fun and interesting shapes or create cutouts like peek-a-boo windows within the page. Send your invitation to the opening of your retail shop in the shape of a house.
  7. Foil stamping: Nothing says “luxury” like beautiful gold, silver, or colored foil.

These are some of the most common print embellishment techniques, but they are not the only ones. Call and ask for recommendations if you’re looking for something unique and these aren’t the perfect match. We can suggest other ways of turning your print design from fun and creative to a true showstopper.

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