Would it surprise you to know that 78% of consumers say they would be “more likely” to purchase from a retailer again if provided with offers targeted to their interests, wants, and needs? It shouldn’t. Here are some other eye-opening data on how willing consumers are to provide personal data if … [Read more...] about Consumers Say, “Target Me!”
measurable marketing data
Measuring the effectiveness of your print advertising campaigns is the only way to determine key performance indicators like your marketing return on investment (ROI). Although the advertising options available to businesses have multiplied in recent years, print advertising has not lost any of its … [Read more...] about Is It Possible To Measure The Effectiveness of Print Advertising?