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Arkansas Graphics, Inc.

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cross media

June 30, 2017 • Mail Services, Print Services

Paper Coupons Are Alive and Well

Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons. eMarketer estimates that 52% of adults will use digital coupons in 2017, up from 51% in 2016 and 48% in 2015. Growth is expected to continue through the forecast period (2017-2021), … [Read more...] about Paper Coupons Are Alive and Well

January 9, 2014 • Mail Services, Print Services

With E-mail, Who Needs Print?

What's trending now? Cross Media. Consider why direct mail continues to grow with the rise of e-mail marketing. [dropcap]I[/dropcap]t's true: e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best of multiple media to … [Read more...] about With E-mail, Who Needs Print?

qr codes

December 14, 2013 • Mail Services, Print Services

Case Studies: QR Codes

Consumers use QR codes to interact with your marketing message, and generate higher response rates. See examples of how marketers have made them work to increase business. [dropcap]QR[/dropcap] Codes give shoppers and other consumers access marketing or product information from their mobile phones, … [Read more...] about Case Studies: QR Codes

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