Arkansas Printing and Mail Solutions
Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons. eMarketer estimates that 52% of adults will use digital coupons in 2017, up from 51% in 2016 and 48% in 2015. Growth is expected to continue through the forecast period (2017-2021), … [Read more...] about Paper Coupons Are Alive and Well
What's trending now? Cross Media. Consider why direct mail continues to grow with the rise of e-mail marketing. [dropcap]I[/dropcap]t's true: e-mail is inexpensive, easy to personalize and highly trackable. The trend however is toward cross media, with marketers using the best of multiple media to … [Read more...] about With E-mail, Who Needs Print?
Consumers use QR codes to interact with your marketing message, and generate higher response rates. See examples of how marketers have made them work to increase business. [dropcap]QR[/dropcap] Codes give shoppers and other consumers access marketing or product information from their mobile phones, … [Read more...] about Case Studies: QR Codes
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