Small format printing remains a key tool in today’s evolving marketing landscape. A perfectly harnessed print campaign will get consumers fired up about your products and services.
[dropcap]I[/dropcap]f you have established your marketing strategy but feel that your advertising approach is a bit light on tangible print materials, it’s time to add small format items to your arsenal of marketing techniques. This printing method incorporates the benefits of standard print marketing while shrinking materials down to a size that is ideal for consumers and compatible with your budget.
What is Small Format Printing?
The term ‘small format’ is used to describe any printed material that is smaller than 14 x 20 inches. Designed specifically for small to mid-size commercial printers, small format printing serves as a faster, more economical alternative for businesses interested in print marketing but wary of large-scale approaches. Although these printed items are small, they are also sturdy thanks to the use of high-quality heavy stock paper. Vibrant colors and designs make up for a general lack of space, ensuring that even the smallest of printed materials is capable of delivering an impact.
Benefits of Small Format
While social media and email marketing strategies play a significant role in today’s marketing efforts, printing is by no means a thing of the past. Certain demographics remain easiest to reach via print materials, while others are more likely to engage with an advertiser if they are greeted with a combination of print and digital outreach. The increasingly popular small format approach allows businesses to harness all the aforementioned print marketing benefits in a very economical manner, thanks in part to small format presses’ automated production features. In addition to allowing for more affordable printing, this format also provides businesses with a greater degree of control over every detail, combining the high quality of professional printing with the individualized approach that business leaders desire.
Types of Small Format Printing Projects
Small format projects vary greatly from one industry to the next, but certain themes prove especially prominent among mid-sized businesses. Flyers and business cards are consistently popular, as are brochures, posters, and postcards. While these standard small format materials can prove effective, some organizations prefer to take a more creative route by utilizing door hangers for advertising, tickets for events, and calendars for corporate branding. Labels, die cuts, and stickers are also available for businesses looking to truly capitalize on the idea of small formats.
Getting Started With Small Format Printing
The first step to getting a small format project started involves determining the intended audience for your marketing campaign, as well as the type of printed materials best suited to address these consumers. From there, you will need to find a printing provider capable of helping you achieve your unique vision. If you are interested in using a small format press to distinguish your company from the competition, do not hesitate to contact Arkansas Graphics. You can receive prompt answers to all of your printing questions, plus an accurate and very reasonable job estimate.
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