While the growth of digital marketing methods is taking precedent in the advertising world, research has shown that, depending on the industry, 40-60% of customers still prefer printed branding materials. [dropcap]D[/dropcap]id you know that the average magazine ad has a net recall of nearly two … [Read more...] about 4 Ways to Use the 40-60% of Your Ad Budget That Is Wasted on Electronic Branding Materials
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Case Studies: QR Codes
Consumers use QR codes to interact with your marketing message, and generate higher response rates. See examples of how marketers have made them work to increase business. [dropcap]QR[/dropcap] Codes give shoppers and other consumers access marketing or product information from their mobile phones, … [Read more...] about Case Studies: QR Codes
Arkansas Graphics' Green Printing Solutions
Making a World of Difference! [dropcap]T[/dropcap]oday's printing businesses have to prove their environmental credentials on a regular basis. Green issues are at the top of the agenda for many print buyers. The printing industry has to look at the way resources are used and managed, as well as the … [Read more...] about Arkansas Graphics' Green Printing Solutions
When We Think About the Hottest Trends in Marketing, We Think About Mobile
Although many may only think of QR codes as a marketing tactic for younger consumers, the 55+-year-old age bracket is the fastest growing demographic of mobile users. [dropcap]W[/dropcap]hen we think about the hottest trends in marketing, we think about mobile. When we think about mobile, we think … [Read more...] about When We Think About the Hottest Trends in Marketing, We Think About Mobile
New Episode of “Flo Channel: Off Register” Makes Fun of Paper Claims
[dropcap]B[/dropcap]OSTON — Jan. 24, 2012 — Sappi Fine Paper North America announced the release of the sixth episode in its humorous online video series, “Flo Channel: Off Register.” The latest episode, “Paper Claim,” makes fun of the laborious process of filling out a paper claim. … [Read more...] about New Episode of “Flo Channel: Off Register” Makes Fun of Paper Claims