Did you know that political signs and banners can increase voter share by an average of 1.7 percent?
Columbia University recently revealed that campaign yard signs are one of the easiest ways for politicians to sway voters. Their findings show that an average increase of 1.7 percent in voter share could be achieved when political banners and signs are used throughout the election. Fortunately, leveraging the power of campaign signs is made easier when an eye catching and memorable design is created. Creating the right types of eye catching political yard signs and banners is made easier when you use the following three tips.
Create A Clever Saying
They say a picture is worth a thousand words; but a well thought out campaign slogan is worth quite a bit more. Clever sayings are a great way to increase memorability, establish a brand, and increase the effectiveness of campaign yard signs. Make sure that the sayings can fit on the banner or yard sign without sacrificing the size or visual quality of the text. Additionally, make sure that the entire saying is concise and crafted around words that are easy to pronounce and fit into other campaign marketing efforts. For example, the clever phrase might naturally lend itself to a social media hashtag campaign or be used at the end of a radio advertisement. It is important to make sure all of your marketing efforts are consistent and on the same page.
Choose The Right Colors
Research shows that up to 90 percent of snap product judgments are based on color. With this in mind, choosing the right sign colors will depend on the message, emotional impact, and the desired subconscious reaction you would like to portray. The colors can also be chosen based on political party affiliation, the time of year, and the local area. Whether the sign features a prominent red or a bold blue, one thing is certain … the color scheme is as important as the information that is prominently displayed.
Keep Campaign Yard Signs Simple
Political yard signs are meant to be viewed and remembered in a single moment. This means that the signs need to appeal to people who are driving, biking, or walking by. The most effective political signs will be incredibly simple. From a single slogan to a strong call to action, to a bold reminder to vote for a specific candidate, simple campaign signs are usually the best policy.
Political Yard Sign Printing from Arkansas Graphics
Printing high quality campaign signs is often the first step towards building name recognition, spreading campaign awareness, and improving voter support. With the help of Arkansas Graphics, visually stunning campaign signs and banners can be printed to your exact specifications. Whether you want to print on cardboard, corrugated plastic, or another material, the Arkansas Graphics team is standing-by to provide the expertise needed to design and print high quality political signs and banners. We can also help with a political direct mail campaign as well. Contact Arkansas Graphics today at (501) 263-2649 to begin the journey towards a powerful and successful campaign.