Arkansas Printing and Mail Solutions
What Is “Smart Mail”? While there is still a place for undifferentiated mail, marketers are increasingly moving toward what we might call “smart mail.” These are mailings that are more targeted and more relevant to the intended audience. … [Read more...] about Marketing With "Smart Mail"
What Is “Smart Mail”? While there is still a place for undifferentiated mail, marketers are increasingly moving toward what we might call “smart mail.” These are mailings that are more targeted and more relevant to the intended audience. … [Read more...] about Marketing With "Smart Mail"
Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion … [Read more...] about 3 Details You Can't Miss When Planning a Political Direct Mail Campaign
What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. … [Read more...] about Want More Effective Direct Mail? Make It Lumpy
It's time to mix things some and try some new direct mail strategies. Looking for creative ways to dress up your direct mail efforts? Here are five ideas with proven effectiveness that you might not have thought about. … [Read more...] about 5 Direct Mail Ideas You Might Not Have Thought Of
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