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Corporate Identity

January 30, 2017 • Corporate Identity

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in … [Read more...] about 3 Tips for Maximizing Your Print Investment

Rebranding new marketing materials

January 29, 2017 • Corporate Identity

Rebranding Your Business Part Two: Designing New Marketing Materials

After you assess your brand, it is time to design the new face of your organization with graphics, a new message, and updated marketing materials. Your brand is more than your logo. Your brand is the combination of all of your advertisements, marketing materials, and messages. In short, your brand … [Read more...] about Rebranding Your Business Part Two: Designing New Marketing Materials

January 10, 2017 • Corporate Identity

Rebranding Your Business Part One: The Brand Assessment Process

Rebranding your business begins by conducting a thorough brand assessment to understand what message your organization is sending. Rebranding is the act of a company or organization re-inventing or retooling its message or appearance. It’s a complex process that goes far beyond simply selecting a … [Read more...] about Rebranding Your Business Part One: The Brand Assessment Process

December 21, 2016 • Corporate Identity

Preparing for Next Year’s Customers Today

The time to prepare for next year’s marketing campaigns is now. As we look forward to the New Year, smart marketers are getting their ducks in a row. … [Read more...] about Preparing for Next Year’s Customers Today

November 28, 2016 • Corporate Identity

Reaching Customers Is About the “Why?”

Here are 3 steps to getting at the “why.” When it comes to reaching customers with your marketing message, whether it’s through print, email, social, or mobile, sometimes it seems like trying to get the attention of a playground full of screaming school children. You might think that nothing could … [Read more...] about Reaching Customers Is About the “Why?”

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