When it comes to branding and creating concepts that attract a diverse audience, one of the most important members of any marketing team is the graphic designer.
[dropcap]G[/dropcap]raphic designers capture ideas, bring them to life, and elevate the standard of any marketing campaign. To a certain extent, they can be viewed as a wizard who waves a magic wand and creates breathtaking designs that communicate your messages to the public. If your firm does not have an in-house graphic designer, you may need to consider hiring one to help you carry out your business’s goals and objectives.
Creating a Brand
Having a distinctive brand helps you create your business’s identity and stand out from the competition. Your brand is your company’s story, and it should inform everything from your logo to the font in your email campaigns. A good graphic designer can help you turn your company’s mission statement and story into a visually compelling brand that represents your culture.
A graphic designer can create promotional items and pieces that echo one another and create variety while still offering consistency across your campaigns and corporate communications.
Graphic designers use logos, color schemes, fonts, vectors, images, and other design elements to create new visual concepts and marketing tools. They deal with layouts and page formats and can help you differentiate between mediums, i.e. how a printed page should visually differ from the same information on a web page.
Keeping Your Message Consistent
Marketing covers so many different mediums—social media, email campaigns, print ads, banners, business cards, websites, blogs, etc.—that it is easy for your message to become weak or distorted.
Hiring a different designer for every project can create an even more dissonant branding message. If you already use a printing service, ask if you can utilize their graphic designers. Having a designer who is already familiar with your corporate identity makes it easier to translate your branding into digital media.
The visual quality of your marketing campaign makes an indelible first impression. People tend to draw a direct correlation between quality and trust, meaning they are more likely to trust a clean, visually appealing brand than one that looks slapped together.
Graphic designers do more than just place text on images. They take into account aesthetics, substrates, pre-press, binding, and finishing touches then apply all that to your business’s particular messaging needs. If you are investing the time and money to create marketing materials, it is important to have the quality and consistency of a professional with years of experience.
If you do not have an in-house graphic designer, utilizing your printer’s in-house graphic designer also saves you the time and money that go into vetting and hiring a contract designer.
If you are looking for graphic designers in Arkansas, contact Arkansas Graphics, Inc. at 501-263-2649 to schedule a free corporate branding consultation.