Our most popular blog posts from 2016 can propel your business to achieve its goals in 2017 and beyond.
In 2016, Arkansas Graphics, Inc. helped many businesses succeed through the use of commercial printing and cross-platform marketing. Breakthroughs in graphics, laser die cutting, and printing in Arkansas have helped businesses market their products and services and manage operations. From tried-and-true advertising strategies to surprising studies on the power of print and more, we discussed many ways that businesses can score points with customers. Revisit some of our most helpful blog posts from 2016 and rediscover insightful tips that can help you grow your business in 2017.
1. 5 Steps to Keeping Your Customers
Acquiring a new customer is a good start, but encouraging their repeat business requires careful planning and execution. This blog post highlights various time-tested strategies including timing your marketing campaign, budgeting, personalizing your message, keeping customers engaged, and building a strong competitive advantage. Which of these strategies can you implement in 2017?
2. 4 Printing Mistakes to Avoid at All Costs
While it may not be wise to judge a book by its cover, your potential customers will judge your brand by its visual appeal. Precision and planning are crucial. This article sheds light on some of the most common and costly printing mistakes businesses make and how you can avoid them. Learn how to manage fonts, choose the right colors, set margins, and submit your project well in advance of the deadline.
3. Print Is Not Dead: The Power of Print Marketing
The titanic rise of digital and mobile marketing has many businesses giving print the pink slip. However, numerous studies reveal that print marketing still holds a significant edge over its high-tech counterparts. Envelopes, catalogs, postcards, and other traditional materials are still better sent through the mail than through the digital sphere. This post highlights the many ways print can propel your marketing efforts and can helps you choose which marketing materials to print and physically distribute to your audience.
4. 2016’s Most Coveted Swag!
Promotional products are a surefire way to win over your customers. Cost-efficient and easily customizable, even the simplest gifts can help create brand awareness and brand loyalty. This post spotlights some of 2016’s hottest promotional items that businesses have sent to customers, including power banks, water bottles, shopping bags, USB drives, and more. The more useful the item, the more your customers will associate your brand with a positive experience.
5. 6 Beautiful Print Projects You Can Create with Our New Laser Die Cutter
Laser die cutting technology has created new and effective ways for businesses to market their products and services. Applicable to a variety of materials and customizable to extreme precision, laser die cutting can be just the thing you need to stand out from your competition and boost your brand’s appeal. From invitations to business cards to signage and more, this post discusses six breathtaking laser die cut print projects that are sure to catch your audience’s attention.
Arkansas Graphics, Inc. is your source for marketing, imaging, communications materials, and printing in Arkansas. We work with clients every step of the way, providing tips, resources, and personalized service to help them achieve their short- and long-term business goals. Try exploring our other popular blog posts for more helpful articles on printing, marketing, and related topics and contact Arkansas Graphics at 501-263-2649.
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