The Benefits of Marketing with Posters for Small Businesses

Using posters to promote your products or services is an effective way to bring in more business. The benefits of marketing with posters range from flexible designs to easy distribution and high-volume visibility.

[dropcap]P[/dropcap]osters can serve as a more permanent and attention-grabbing way to reach a broad audience than smaller forms of print marketing like brochures or flyers. With a clean, eye-catching design, your posters can make a strong visual impression that lingers in the mind without breaking your marketing budget. Small businesses, in particular, can profit from the benefits of marketing with posters:

1. Cost-Effectiveness

   Posters are a cost-effective way to market your business, especially when you compare their costs to the average cost of print ads in magazines or newspapers. When you buy them in bulk, posters may only cost you a few dollars each to produce, and you can have employees or volunteers hang them up for you at no additional cost.
   When you purchase print ads in magazines, the costs can range from $500 to $20,000 or more because you are “renting” space in that publication. Even large posters with high-quality graphics cost much less than the average print ad. Magazines and newspapers also limit your audience to their subscription list, whereas everyone walking by a poster has the potential to see it.

2. Flexible Design

   With posters, you have a wide range of sizes and shapes from which to choose. You can create packages of smaller posters to advertise an upcoming sale or event, or you can use larger formats for branding-geared campaigns.
   One of the added benefits of marketing with posters is that you can customize them to appeal to your audience. If you are concerned about reaching an increasingly digital generation, you can add QR codes or coupon codes to the design to encourage interaction with your poster.
   If you are launching a new product or service, or if you want to ensure greater exposure, choose a much larger size. Play around with different color schemes and styles until you find one that is eye-catching without being jarring.

3. Continuous Exposure

   When you hang up posters, potential customers will see them for as long as you leave them up. In contrast, print ads end up in the trash once magazines and newspapers are read.
   In addition, when you use posters to promote an upcoming event, you can potentially reach your audience repeatedly when you choose a high traffic display area. This repetition increases the likelihood that your customer will convert.
   If you plan to use posters as a long-term marketing strategy, ensure they last by having them laminated or framed.

4. High Visibility

   You can hang posters almost anywhere, although you should check local laws and restrictions first. Small businesses rely on local consumers, and poster advertising plays into the nostalgic, niche feeling of buying local in Arkansas. You can also display your posters in local coffee shops, bookstores, and banks to attract customers who prefer to support local businesses.

Strategically choose the most effective locations to display your posters so that as many people as possible will see your posters and recognize your company’s branding.
If you want to learn more about marketing with posters in Arkansas, contact Arkansas Graphics, Inc. at 501-263-2649 for an estimate on your project. We offer comprehensive print marketing services to meet all of your needs.
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*photo courtesy of Roberto Nieves through Flikr