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August 5, 2011 • Print Services

Find the Right Tool for any Project

Knowing Which Marketing Tools to Use With Your Print Project Will Make Your Job Easier and More Profitable [dropcap]A[/dropcap]s variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn … [Read more...] about Find the Right Tool for any Project

July 22, 2011 • Print Services

Getting More Out of Your Database

How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personalization, they think of a relatively new marketing technology. In reality, the marketing and commercial printing … [Read more...] about Getting More Out of Your Database

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