From unique custom-designed graphics to large format printing to attention-grabbing minimalist logos, many fresh design tactics are revitalizing creative projects across the globe. In this article, we round up our favorite print design trends for 2017.
Print design trends evolve year by year, and 2017 is making waves with fresh new takes on traditional concepts. Building on Google’s Material Design, this year’s trends focus on personality, simplicity, and efficiency. Let’s take a look at our favorite graphic design trends for 2017.
Cinemagraphs
The high-quality movie stills and gifs, cinemagraphs are still images with select elements in motion. This combination of the static with the dynamic brings photos to life without the noise of a full-fledged gif.
Custom Graphics and Illustrations
More brands are moving away from stock photos and are moving toward custom designed graphics and illustrations. Custom images evoke a brand’s personality, capture visitors’ attention, and fosters a greater sense of trust than generic stock images. From playful vector graphics to hand-drawn icons and logos, custom designs will help brands connect with customers. Combined with other personalized marketing strategies, custom designs will be a powerful tool. This shift toward custom designs will no doubt continue into 2018 and beyond as market saturation forces brands to stand out in a big way.
Creative Use of Neutral Space and Grids
Using neutral space has been a successful design tactic for many years running. It reduces clutter, makes images and text pop, and keeps visitors engaged. Up until 2016, most neutral space usage was organized into neat columns and grids. Moving into 2017, new strategies added flair to the recipe in the form of irregular layers and ultra-modern design. This focused yet creative approach is also ideal for large format printing.
Minimalist Logo Design
Global brands and small businesses alike will keep things simple yet impactful with minimalist logos. If boring black-and-white designs have kept you away from minimalism, 2017 is the ideal time to rethink the concept. Minimal design can be achieved via playful patterns, creative line art, geometric designs, cropping, hand-drawn illustrations, color shifts, and more. Mix and match and find what works for you.
Bold Typography
While it comes as no surprise, bold typography continues to pop in 2017. Brands will choose strong colors, fun backgrounds, and contrasting font sizes to deliver powerful messages to consumers. New, daring font combinations will help content stand out in an increasingly cluttered market.
Contrasting Colors
The use of two or more contrasting colors will make logos, social media pages, print designs, and entire websites pop. As attention span decreases, creative color usage will increase throughout 2017 and beyond.
Get these Looks
Which of these design trends can your brand take advantage of? Arkansas Graphics can help you plan and implement bold new designs with digital variable printing & imaging, cross-media marketing, direct mail, and other personalized graphics solutions. Contact Arkansas Graphics today at 501.263.2649 to learn more.
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