The world is a vibrant place, which is one of the reasons why color plays such an important role in your daily life. In fact, if you ask a trusted printing company in Arkansas, they will tell you how color is used to inspire your actions, purchases, and reactions to marketing materials.
The use of color to inspire certain reactions is known as “color psychology.” At its core, color psychology shows how different colors influence behaviors and the decision making process. When used in conjunction with the right images and wording, color can greatly enhance the ROI of both digital and print marketing campaigns.
Why Should Color Be Used in Political Signs and Banners?
Did you know that color is influential in all types of marketing materials? From political signs and banners to billboards and magazine pages, color has the ability to subtly encourage people to take certain actions. For example, people are 78 percent more likely to remember any words or phrases that have been printed in color. People also have an 80 percent higher understanding of content that is written in color. In addition to these powerful marketing benefits, color is able to:
- Increase brand recognition by 87 percent.
- Improve response speed by 30 percent.
- Increase the likelihood of purchase (or in the case of political campaigns a response) by 80 percent.
- Enhance the likelihood that content is read by 55 percent over the same materials written in black and white.
What Does Each Color Mean?
According to CCI Inc., people typically make a purchasing decision within 90 seconds of viewing a product or service. As such, it isn’t enough to simply use color; instead you must use the “right” color(s) if you want to encourage consumers to make a purchase. Choosing the right colors is made easier when you understand what they mean, and when you work with a Little Rock printing company.
Red is known for evoking a strong emotion. It also increases the appetite and heart rate, which is why it is used to create a sense of urgency for impulsive shoppers or during clearance sales.
This color shows warmth, while simultaneously influencing impulsive buyers with its reflection of excitement and enthusiasm. Generally speaking, orange is often used within a CTA, such as to subscribe, purchase, or enroll in a rewards program.
Yellow naturally draws attention to itself, encourages communication, and is associated with cheerfulness. While it does represent optimism and clarity, it is also the go-to color for window displays. If you are running a special campaign in the spring or summer, yellow is always a good color choice.
Green represents new growth, serenity, and tranquility. It is most often used in marketing to generate a feeling of relaxation, while also attracting eco-friendly consumers. It is also the color of money, which can create a feeling of wealth.
Blue is used to create feelings of calm and serenity. It is also a confident color that is favored by healthcare institutions and brands interested in promoting loyalty.
This color is associated with wealth and wisdom; however, in marketing it is generally used to soothe consumers. For marketing purposes, it offers a good blend between the power of red and the energy of blue, which is why it is often used by brands that want to promote creative or luxury services and products.
Discover The Right Colors for Your Print Advertising Arkansas Marketing Campaign
No matter where you see it, you can be certain that color is subtly influencing your decisions. When it comes to completing your marketing campaigns, the experts at Arkansas Graphics (AGI) are here to help you select the perfect blend of colors for your next marketing campaigns. Contact a member of the AGI team today at (501) 263-2649 to discover the right colors to meet your goals and engage with your future customers.