Targeting a Tech Savvy Audience Makes Perfect Cents With QR Codes
[dropcap]H[/dropcap]ave you ever seen a QR code? One of those checker-box-like squares in print ads, bulletin boards, or direct mail? If you haven't, you might be in the minority--and missing the sales and lead generation opportunities they offer. A survey of 415 smartphone users conducted in … [Read more...] about Targeting a Tech Savvy Audience Makes Perfect Cents With QR Codes