A well-designed business card is key to a good first impression—make it meaningful with these graphic design tips.
As technology evolves, businesses in Arkansas and throughout the country are looking for new, innovative ways to market their products and services. Laser cutting is one of the most recent additions to the marketing arsenal.
Well-designed laser cut cards evoke a sense of quality and uniqueness that few other printing methods can match. Here are four crucial tips to consider when designing your custom laser cut cards.
1. Use a Vector Design Program
To make precise cuts, laser die cutting machines require clean, precise designs. Vector graphic design programs such as Adobe Illustrator or InDesign allow you to make smooth vector die lines, which may appear jagged in non-vector design programs. When this vector information is fed into the die cutter, you will be able to cut flawless shapes even around curves, sharp edges, and the most intricate of designs. Rules of thumb when using laser die cutting include:
- Avoid cutting thin lines (they may bend or tear off).
- If using thin fonts or intricate lines, choose durable card stock or plastic instead of regular paper.
- When in doubt, go with bold type and thick die lines.
2. Place Your Business Name Front and Center
No matter how eye-catching your business card, it will not do you any good if the name of your brand is hidden away.
Apply a larger font size, different font style, or different color to help your brand stand out from the rest of the card’s design. Alternatively, you can cast the spotlight on your logo with your brand name as its assistant. At the end of the day, the connection your customers make with your brand matters most.
3. Resonate with Your Customers
There are many aspects of laser cut cards which can be used to engage your customers, such as:
- Various colors
- Eye-catching images
- Easy to read fonts
- Interesting patterns
If you have spare marketing dollars to spend, investing in foil stamping and embossing can really make your custom laser cut cards pop. By having your business name or logo shine, you can boost your card’s visual impact, and, consequently, its ability to evoke top-of-mind awareness. Embossing and engraving adds a tactile element to your card, further engaging your customers’ senses and keeping your business fresh in their minds.
4. Consult with a Professional Printer
No matter how polished your design skills, it is always smart to get a professional printer or laser die cutter in the loop as soon as possible. You will avoid costly mistakes and get expert advice on how to transform your vision into reality. An experienced printer can also help you stay within your budget with business card templates, laser die cut shapes, and classic designs that you can customize.
Based in Little Rock, Arkansas Graphics Inc. (AGI) specializes in laser cutting, printing, and graphic design. We help businesses create and implement forward-thinking solutions to all their marketing needs. For more information on how laser cut technology can help boost your business, contact AGI by calling (877)-918-4847.