Establish your corporate identity with beautifully crafted laser cut business cards from Arkansas Graphics.
The humble business card has been around for generations. During this time, these small tokens have helped brands to either “make it” or fall by the wayside. The right message, impression, and even emotions should all be triggered by a brand’s business cards. In fact, there are a few words of wisdom that should be taken to heart when it comes to business card designs that Arkansas brands and their customers are sure to love.
Keep It Clean and Simple
A business card can stand out by embracing two key adjectives, “clean,” and “simple.” This concept is great if you want the recipient to instantaneously process the information on your card. However, do not mistake clean and simple for boring and dull. Instead, the card can feature a prominent logo, a splash of color, or even utilize a unique shape to give it that extra spark it needs to truly shine. A classic font can look great on a square or hexagon-shaped business card, while customized edges can make a rectangular business card stand out from the crowd.
Use The Right Colors
Color is a key component of your corporate identity, which means that it plays a vital role in creating an effectively designed business card. For example, if you have a multicolored logo then you will want to either place it over a complementary background color or let it pop on a white background. Another way to successfully use colors is to create contrast with eye-catching designs, fonts, and layouts.
Readability Is Key
If you want your business cards to stand out, then they need to be readable. Not only should the font be easy to read, but it needs to positively reflect your brand. Fonts can trigger emotional responses in different people. For example, Times New Roman is a classic professional font, while Lucille features sloping letters to mimic handwriting. Finally, pay close attention to spacing if you want to achieve the optimal clarity levels.
Stay True to Your Brand
Your business card should represent your brand. This simple truth can be embraced with an icon that tells someone who your brand is, an interchangeable graphic that is related to your business, or a common industry symbol. For example, a photographer’s business card might be designed on a miniature camera or made to look like a Polaroid.
Always Display Important Information
Successfully designed business cards all have one vital feature: they display important business information. In an effort to stand out from the crowd, do not forget to include your full name, job title, contact phone number, email address, company name, and company website. Depending on your design, you might also have room to include your social media handles and a QR code.
Inspire The Senses
Business cards might be traditionally printed on paper, but that does not mean you cannot think outside of the box. From wooden textures to felt logos to raised text, there are countless ways that you can invoke more than the sense of sight with a well-designed business card. By utilizing texture you can turn your business card into a memorable branding tool.
Arkansas Graphics Designs Business Cards to Impress
Whether your business has been around for generations or you are just opening your doors, Arkansas Graphics (AGI) can help you design and print beautiful business cards that are sure to impress. Contact us today by calling (501)-263-2649 to discover a new generation of business cards that will help your brand succeed for years to come.