Corporate Identity Services

Corporate Identity Services Explained…

What is corporate identity?

While many people believe that corporate identity and corporate branding are the same thing, they’re actually two distinct terms. Corporate branding has to do with how consumers feel about a business, whereas corporate identity has to do with the look of a business. In other words, branding is about controlling the emotions people have towards a company whereas identity is about controlling how consumers identify and distinguish a company in the marketplace.

How do corporate identity services work? 

There are many ways to shape corporate identity, but nothing is as important or as effective as the development of a compelling logo, so that’s where the identity-building process will start. Once a strong, compelling logo has been developed, it will be applied and incorporated to a company’s packaging, letterhead, etc. to promote the underlying corporate identity end-to-end. 

Why use corporate identity services?

Like it or not, your company relies on a clear and recognizable corporate identity. This identity must be promoted across all your customer-facing materials, from marketing assets (like in-store banners) to fulfillment tools (like packaging). If you can make it easy for consumers to distinguish your identity on the open market, you make it easier for them to consider and purchase your products.