Variable Data & IMAGING

Arkansas Graphics – MAKING IT PERSONAL!

Static mailings and printing have and always will have a place in today’s marketing environment. But if you’re looking for more “bang for your buck,” talk to Arkansas Graphics about their variable imaging capabilities, and see your response rates soar.

Did you know?
The DMA* reported that response rates for a static mailing range from under 2% for direct sales efforts to 4.5% for fundraising. PODI’s* own data indicates that (for a relevant personalized campaign) typical responses range from 3% to as high as 13% for loyalty campaigns.

Proven historic results show that the benefits of variable imaging can be, but are not limited to, the following:

  • Faster response rates
  • Improved response rates
  • More repeat orders
  • Greater customer loyalty
  • A larger return on your marketing dollars
  • Differentiate your company or product

Remember that AGI has the capabilities to handle variable printing in house so we can produce some incredible results working with your data.

* DMA = The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.
* PODI = The leading association for Digital Printing Service Providers or Vendors of Digital Printing hardware and software.

response ratesTake your marketing collateral to the next level with personalized campaigns that generate and nurture leads, generate sales, and build brand loyalty.
get personalThe use of variable imaging can transform a simple mailing campaign into a unique and targeted message by changing the image, name, and copy on each mailing piece.
variable jobsArkansas Graphics can produce from 50 to 500,000 personalized mailings. No job is too small or too large for our production facility based in Little Rock, Arkansas. To fully understand the power of variable imaging, ask your sales representative for more information and a free consultation visit.

A few examples of variable imaging:


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