Variable Data & IMAGING
Select specific geographic areas and zero in on your target audience.
Pick and choose your recipients based on target audience demographics.
See improved response rates by tailoring messages to your chosen personas.
Arkansas Graphics – MAKING IT PERSONAL!
Did you know?
The DMA* reported that response rates for a static mailing range from under 2% for direct sales efforts to 4.5% for fundraising. PODI’s* own data indicates that (for a relevant personalized campaign) typical responses range from 3% to as high as 13% for loyalty campaigns.
Proven historic results show that the benefits of variable imaging can be, but are not limited to, the following:
- Faster response rates
- Improved response rates
- More repeat orders
- Greater customer loyalty
- A larger return on your marketing dollars
- Differentiate your company or product
Remember that AGI has the capabilities to handle variable printing in house so we can produce some incredible results working with your data.
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