Consistent, optimal engagement with customers may be the most important aspect of operating a successful business. What better way to attract new customers and retain existing customers than by giving away unique promotional items?
Promotional products in Arkansas not only build customer loyalty, but also spread your company’s name via use and conversation about the product.Imprinting your company’s name or logo on promotional products is a proven cost-effective marketing strategy compared to more expensive methods. Giving away useful and unique promotional products actively attracts and secures customer attention, and a recent study proves it.
When you need unique promotional products in Arkansas, businesses know they can rely on Arkansas Graphics to exceed their needs!
Recent Study Supports Advantages to Promo Products
The Global Advertising Specialties Impressions Study (2016) reports the following amazing discoveries:
- Popular promo items among U.S. consumers include T-shirts (58 percent); drinkware (53 percent); bags and outwear (50 percent) and writing instruments
- Reasons U.S. consumers keep promotional products: useful and attractive (bags, calendars, desk ware/writing instruments, hats, drink ware and USB drives)
- Most impressionable promo item? Bags generated the most impression of all promotional items used in the study. Reasons for this phenomenon include: bags are used frequently in public places where hundreds or even thousands of people can see them. Shirts, outerwear, hats and writing instruments also delivered large number of impressions
- The study states that wearables consistently delivered high numbers of impressions in the U.S. and outside the U.S in large urban areas
- Items creating the fewest impressions were promo products intended for use by one person, like safety and health items. The total value of such items lie more in the connection they developed with a single user than the amount of impressions generated.
- This study also showed that people hold on to their promotional products for about eight months.
Another study conducted by PPAI Research found that:
- Nearly 85 percent of U.S. consumers like receiving unique promotional products with advertising messages
- About 48 percent want to receive promo products more often
- Almost 40 percent feel that promotional items work to constantly remind them of the company that gave away free items
If You Are Not Giving Away Promo Items, You Should Be!
Promotional gifts make it easy for new customers to remember you. In fact, 89 percent of customers receiving promo items can remember the company’s name two years after receiving the item. There is a psychological component to getting an unexpected freebie as well. While advertisements “feel” like a company is just trying to hawk its product or services, unique promotional products make customers feel more intimate with a company that is not directly selling something.
When you need unique promotional products for trade shows in Arkansas, turn to Arkansas Graphics. We are ready to help your company advance to the next level of success by providing state-of-the-art promotional products printed with your company’s logo. Contact us today by calling (501)-263-2649 to learn about the many outstanding advertising strategies we have to offer your business.
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