3 Types of Print Projects Perfect for Digital Printing

best print projects for digital printing

The best print projects for digital printing are those that require more customization, greater flexibility, and quick turnaround. Newcomers and marketing veterans alike often shy away from digital printing, believing it to be too expensive, limited in scope, or inferior in quality to traditional offset printing. In reality, digital printing offers incredible flexibility and allows for smaller print runs without compromising …

Arkansas Graphics3 Types of Print Projects Perfect for Digital Printing

Find the Right Tool for any Project

Knowing Which Marketing Tools to Use With Your Print Project Will Make Your Job Easier and More Profitable As variable data printing, or 1:1 print marketing, achieves wider adoption, there has been an explosion of interest in these applications. But it’s important not to shoehorn marketing programs into them, even if these jobs require personalization or high levels of customization. …

Arkansas GraphicsFind the Right Tool for any Project

Getting More Out of Your Database

How sophisticated does your database need to be in order to be successful with VDP? A lot less than many people realize. When many marketers think of Variable Data Printing and 1:1 personalization, they think of a relatively new marketing technology. In reality, the marketing and commercial printing worlds have been using this approach for more than a decade. One …

Arkansas GraphicsGetting More Out of Your Database

How Do You Spell Success?

Why Response Rates Are the WRONG Way to Evaluate VDP Success. Since VDP (variable data printing) was introduced more than a decade ago, the focus has been on response rates. Early market research claimed average response rates of 40% or more, and marketers achieving 20 to 30% response rates were trumpeting them loudly. Soon, these double-digit numbers became the standard …

Arkansas GraphicsHow Do You Spell Success?

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