Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …

Arkansas GraphicsAre You Short-Sighted? Or Long-Sighted?

Study Tests Effectiveness of Mailing Formats

Want to increase your response rates? Personalize your message inside and out! What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out.

Arkansas GraphicsStudy Tests Effectiveness of Mailing Formats

Best Practices in 1:1 Printing

Use these best practices to help build a foundation for your 1:1 campaign Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be …

Arkansas GraphicsBest Practices in 1:1 Printing

Increase Your Response Rates: How to Use Variable Imaging in Your Static Mailing Campaigns

variable data printing direct mailing services in Arkansas

Variable data printing can personalize your print marketing and increase response rates to your static mailing campaign. Print marketing is vital to your business success, and direct mailing services bring your company’s campaigns right to the consumer’s door. Variable imaging provides the same personalization in printed marketing materials that is commonly seen in digital marketing like email blasts, but in a more …

Arkansas GraphicsIncrease Your Response Rates: How to Use Variable Imaging in Your Static Mailing Campaigns

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