Case Studies: QR Codes

qr codes

Consumers use QR codes to interact with your marketing message, and generate higher response rates. See examples of how marketers have made them work to increase business. QR Codes give shoppers and other consumers access marketing or product information from their mobile phones, but do consumers actually prefer them? Will they scan these codes when other ways to access the …

Arkansas GraphicsCase Studies: QR Codes

When We Think About the Hottest Trends in Marketing, We Think About Mobile

mobile marketing with QR codes

Although many may only think of QR codes as a marketing tactic for younger consumers, the 55+-year-old age bracket is the fastest growing demographic of mobile users. When we think about the hottest trends in marketing, we think about mobile. When we think about mobile, we think about QR codes, those checkerboard-like squares that, when scanned with a smartphone, take …

Arkansas GraphicsWhen We Think About the Hottest Trends in Marketing, We Think About Mobile

Targeting a Tech Savvy Audience Makes Perfect Cents With QR Codes

cross media marketing with QR codes

Have you ever seen a QR code? One of those checker-box-like squares in print ads, bulletin boards, or direct mail? If you haven’t, you might be in the minority–and missing the sales and lead generation opportunities they offer. A survey of 415 smartphone users conducted in February 2011 by MGH, a Maryland-based advertising and media planning firm, found that 65% …

Arkansas GraphicsTargeting a Tech Savvy Audience Makes Perfect Cents With QR Codes

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