Secure File UploadAre You Short-Sighted? Or Long-Sighted?
When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …
5 Copy Tips for Better Direct Mail Response
Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies.
How to Host a Cohesive Event Using Print
Create a beautiful event with a unified theme by following these tips for print products from invitations to decor. With the help of custom-made printed materials, your next event will be unforgettable for both you and your guests. Advances in digital technology are creating astounding new possibilities for graphic design and printed materials. It is now simple and affordable to …
Why You Need a MultiChannel Strategy
We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.
