How Personalized Materials Make A Difference

Does your marketing lack the personal touch? Variable data and imaging can help. All too frequently, print (and other) marketing materials for Arkansas companies tend to blend into an anonymous mush in the eyes and minds of their prospective customers. No matter how eye-catching the visuals or how compelling the sales pitch, today’s audiences want something more- namely, individual attention. …

Arkansas GraphicsHow Personalized Materials Make A Difference

Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …

Arkansas GraphicsAre You Short-Sighted? Or Long-Sighted?

5 Copy Tips for Better Direct Mail Response

Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies.

Arkansas Graphics5 Copy Tips for Better Direct Mail Response

How to Host a Cohesive Event Using Print

Create a beautiful event with a unified theme by following these tips for print products from invitations to decor. With the help of custom-made printed materials, your next event will be unforgettable for both you and your guests. Advances in digital technology are creating astounding new possibilities for graphic design and printed materials. It is now simple and affordable to …

Arkansas GraphicsHow to Host a Cohesive Event Using Print

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