5-Point Checklist for Top-Notch Folds

First impressions matter. When a recipient reaches into his or her mailbox or picks up a piece of marketing collateral, what impression are they getting from your company?

Arkansas Graphics5-Point Checklist for Top-Notch Folds

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education – Paper Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper.  In a new report, “Third Annual Back …

Arkansas GraphicsMake a Stronger Impression with Print

How Personalized Materials Make A Difference

Does your marketing lack the personal touch? Variable data and imaging can help. All too frequently, print (and other) marketing materials for Arkansas companies tend to blend into an anonymous mush in the eyes and minds of their prospective customers. No matter how eye-catching the visuals or how compelling the sales pitch, today’s audiences want something more- namely, individual attention. …

Arkansas GraphicsHow Personalized Materials Make A Difference

Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …

Arkansas GraphicsAre You Short-Sighted? Or Long-Sighted?

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