Customers see the traditional half-fold or letter fold for nearly every advertisement that comes their way. If you want to get creative and show customers that you’re willing to think outside of the box, use one of these five sheeting folding techniques for your next flyer, brochure, or direct mail piece to get their attention.
Personalized content is everywhere—direct mail, email, magazines, and even ads that follow you around the web. But as a marketer, how do you get there? Just dropping in data-driven content doesn’t guarantee success. Whether it’s print or email, here are three keys to remember when creating any personalized marketing campaign.