3 Details You Can’t Miss When Planning a Political Direct Mail Campaign

Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion pieces of political mail were sent during the 2012 election cycle. This statistic reveals the incredible popularity …

Arkansas Graphics3 Details You Can’t Miss When Planning a Political Direct Mail Campaign

Why Political Lawn Signs Are Still Relevant This Election

Political lawn signs remain one of the most popular methods of building brand awareness and voter support. In an election filled with online ads and social media battlegrounds, it might be easy to overlook physical campaign materials such as signs. The fact of the matter is that political lawn signs are holding their ground as an effective method of propelling …

Arkansas GraphicsWhy Political Lawn Signs Are Still Relevant This Election

Why Political Direct Mail Still Drives Election Campaigns

Though modern election campaigns have evolved to include television and Internet marketing strategies, political direct mail is still a major factor in a campaign’s visibility and success. Engineering a viable political marketing strategy is critical in establishing and maintaining any given political candidate’s visibility. While modern political campaigns have most definitely embraced social media outlets like Twitter, Facebook, and Instagram, …

Arkansas GraphicsWhy Political Direct Mail Still Drives Election Campaigns

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