Reaching Customers Is About the “Why?”

Here are 3 steps to getting at the “why.” When it comes to reaching customers with your marketing message, whether it’s through print, email, social, or mobile, sometimes it seems like trying to get the attention of a playground full of screaming school children. You might think that nothing could break through the din, but if you say the right …

Arkansas GraphicsReaching Customers Is About the “Why?”

How Loyal Are Your Customers Really?

Did you know that even the most satisfied customers can switch to the competition? In a customer satisfaction study of 10 major industries, an average of 72% of the respondents indicated that they were highly satisfied with the products or services received. Yet 88% said that they were willing to switch providers for any reason. If that startles you, it …

Arkansas GraphicsHow Loyal Are Your Customers Really?

3 Tips for Adding Video to Your Campaign

Are you considering adding video to your marketing strategy? Here are some best practices to help you start brainstorming. Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using an embedded video screen, video has become one of the hottest ways to communicate with your audience.

Arkansas Graphics3 Tips for Adding Video to Your Campaign

Survey: Top Takeaways for Print Use

Multichannel marketing is a successful and growing trend according to industry surveys. Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels readers prefer for a variety of activities, including acquisition and retention. While this survey is not projectable to …

Arkansas GraphicsSurvey: Top Takeaways for Print Use

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