Study Tests Effectiveness of Mailing Formats

Want to increase your response rates? Personalize your message inside and out! What happens when you create a marketing promotion from a fictitious travel agency to test the effectiveness of different mailing formats? RAPP Germany, a multichannel marketing agency, hired Neilsen to find out.

Arkansas GraphicsStudy Tests Effectiveness of Mailing Formats

Paper Coupons Are Alive and Well

Despite the popularity of mobile coupons and discount apps, consumers are slow to give up their paper coupons. eMarketer estimates that 52% of adults will use digital coupons in 2017, up from 51% in 2016 and 48% in 2015. Growth is expected to continue through the forecast period (2017-2021), although that growth will gradually slow from 3.8% in 2017 to …

Arkansas GraphicsPaper Coupons Are Alive and Well

Tips for Maximizing the Cross-Sell

It is a well-known fact that it’s easier and less expensive to sell more products to existing customers than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because it deepens the customer relationship. It also gives you a host of additional products to upsell the customer …

Arkansas GraphicsTips for Maximizing the Cross-Sell

How We Can Put Your Business on Display Everywhere

Increasing visibility means increasing your customer base. Discover how investing in signage can result in increased sales. Letting the world know about your business is the core of every marketing effort. Why not do that in a visual way? Investing in commercial signage will directly increase your customer base, revenue, and profit.

Arkansas GraphicsHow We Can Put Your Business on Display Everywhere

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