Are You Short-Sighted? Or Long-Sighted?

When you are calculating the ROI of your print, email, or multichannel marketing campaign, how long a view do you take? Do you stop tracking revenue after a month? One year? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that should be part of how marketers measure success. Customers gained through personalized printing …

Arkansas GraphicsAre You Short-Sighted? Or Long-Sighted?

How Promotional Products Can Help You Earn Business

Businesses spend an estimated $20 billion a year on promotional products, and your branded packaging Arkansas experts here at AGI have helped brand many such products. This form of marketing clearly works – but why, and how? Promotional items work on the simple fact that we love getting presents. It is human nature that people enjoy receiving tokens of esteem, thanks, …

Arkansas GraphicsHow Promotional Products Can Help You Earn Business

Why You Need a MultiChannel Strategy

We live in an era of gadgets. Research shows that 94% of people have their cellphone within arm’s reach at all times, consumers are shopping on tablets while watching television, and more email is opened on mobile devices than a desktop. Customers continue to move into a multichannel world, and responsive marketers need to go there, too.

guy@arkansasgraphics.comWhy You Need a MultiChannel Strategy

Want More Reasons to Add Color?
Here It Is!

When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows.

Arkansas GraphicsWant More Reasons to Add Color?
Here It Is!

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