Utilizing Data in Your Print Marketing and Measuring the Results

There’s a misconception that snail mail is an archaic practice, but research shows it could actually be more effective than email. Direct Mail Marketing Is a Great Way to Generate Business Not everyone has given up on snail mail, and there is a great reason for that persistence, it works: 98% of all people pick up their mail daily and …

Arkansas GraphicsUtilizing Data in Your Print Marketing and Measuring the Results

From Design to Print: How Your Projects Come to Life

The commercial printing process all begins with your design, which determines how a project is inked, printed, finished, and delivered. Finalizing the design for a print job is the first step in producing any kind of branded material, but you may not have a solid idea of how the project translates from your vision to the final product. Knowing how …

Arkansas GraphicsFrom Design to Print: How Your Projects Come to Life

Why Political Direct Mail Still Drives Election Campaigns

Though modern election campaigns have evolved to include television and Internet marketing strategies, political direct mail is still a major factor in a campaign’s visibility and success. Engineering a viable political marketing strategy is critical in establishing and maintaining any given political candidate’s visibility. While modern political campaigns have most definitely embraced social media outlets like Twitter, Facebook, and Instagram, …

Arkansas GraphicsWhy Political Direct Mail Still Drives Election Campaigns

The Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort

Variable data, variable imaging, and PURLs can be incorporated into print marketing campaigns by utilizing demographic data to increase sales leads. Marketing is vital to the survival of any business. Apart from word-of-mouth referrals, a solid marketing strategy is the single most important factor to lead generation. When it comes to one to one marketing for Arkansas businesses, there are …

Arkansas GraphicsThe Secret to Shocking Sales – Personalized Messages That Require Surprisingly Little Effort

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