Secure File Upload3 Areas Where Direct Mail Beats Email
Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.
Get Ready to Shock Yourself With These Print Industry Statistics
Think you know how big the print industry really is? Take the quiz to see how you stack up. In an era of ebooks, email, and ecards, it can be easy to forget just how robust the traditional print industry really is. The following quiz will challenge your knowledge of printing industry statistics and reveal why paper and ink will …
3 Details You Can’t Miss When Planning a Political Direct Mail Campaign
Theme, story, and calls-to-action are essential when creating a political direct mail campaign that resonates with local voters. A political direct mail campaign is one of the most effective ways for candidates to mobilize voters. According to the United States Postal Service, more than 2 billion pieces of political mail were sent during the 2012 election cycle. This statistic reveals the incredible popularity …
Want More Effective Direct Mail? Make It Lumpy
What should you do to switch up your direct mail marketing? Try lumpy mail! The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results.