Want More Donations? Choose Print!

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission.

Arkansas GraphicsWant More Donations? Choose Print!

5 Copy Tips for Better Direct Mail Response

Target Marketing recently published a terrific article on generating responses with direct mail. It doesn’t point to data-driven personalization, multichannel integration, or psychographic targeting, although all of these are important strategies.

Arkansas Graphics5 Copy Tips for Better Direct Mail Response

How the Brain Responds to Print vs. Digital

One of the marketing surprises of the last few years has been how strongly Millennials—the smartphone and fully wired generation—respond to direct mail. In fact, according to “USPS Mail Moments 2016,” Millennials are more likely than other generations to read, organize, and sort their mail than all other generations. They are also less likely to discard their mail without reading …

Arkansas GraphicsHow the Brain Responds to Print vs. Digital

3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

Arkansas Graphics3 Areas Where Direct Mail Beats Email

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