Best Practices in 1:1 Printing

Use these best practices to help build a foundation for your 1:1 campaign Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be …

Arkansas GraphicsBest Practices in 1:1 Printing

Reaching Customers Is About the “Why?”

Here are 3 steps to getting at the “why.” When it comes to reaching customers with your marketing message, whether it’s through print, email, social, or mobile, sometimes it seems like trying to get the attention of a playground full of screaming school children. You might think that nothing could break through the din, but if you say the right …

Arkansas GraphicsReaching Customers Is About the “Why?”

What is Cross Media Marketing, Anyway? A Beginner’s Guide to Mastering Cross Media Marketing

Today’s consumers aren’t limited to a single channel, and your marketing strategies shouldn’t be either if you want to reach them in an oversaturated market. Achieving the desired ROI for your marketing campaigns is possible when you focus on the contemporary climate of marketing. Primarily dominated by multi-media, the multi-device online presence requires innovative cross-media marketing campaigns that allow you to engage …

Arkansas GraphicsWhat is Cross Media Marketing, Anyway? A Beginner’s Guide to Mastering Cross Media Marketing

Enhance Your ROI with Cross Media Marketing: Strategies to Consider

cross media marketing, digital marketing strategy

Cross-media marketing allows you to utilize digital marketing strategies alongside traditional print marketing campaigns to maximize your budget’s return on investment (ROI). You can use cross-media marketing techniques to ensure that your business stays in the forefront of your customer’s mind. A solid digital marketing strategy will draw potential customers to your targeted cross media marketing advertisements, which will increase …

Arkansas GraphicsEnhance Your ROI with Cross Media Marketing: Strategies to Consider

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