3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

Arkansas Graphics3 Areas Where Direct Mail Beats Email

Best Practices in 1:1 Printing

Use these best practices to help build a foundation for your 1:1 campaign Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be …

Arkansas GraphicsBest Practices in 1:1 Printing

Reaching Customers Is About the “Why?”

Here are 3 steps to getting at the “why.” When it comes to reaching customers with your marketing message, whether it’s through print, email, social, or mobile, sometimes it seems like trying to get the attention of a playground full of screaming school children. You might think that nothing could break through the din, but if you say the right …

Arkansas GraphicsReaching Customers Is About the “Why?”

What is Cross Media Marketing, Anyway? A Beginner’s Guide to Mastering Cross Media Marketing

Today’s consumers aren’t limited to a single channel, and your marketing strategies shouldn’t be either if you want to reach them in an oversaturated market. Achieving the desired ROI for your marketing campaigns is possible when you focus on the contemporary climate of marketing. Primarily dominated by multi-media, the multi-device online presence requires innovative cross-media marketing campaigns that allow you to engage …

Arkansas GraphicsWhat is Cross Media Marketing, Anyway? A Beginner’s Guide to Mastering Cross Media Marketing

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